How to Make Money Blogging in a Different Way

There isn’t a blogger in the world that starts a blog as a charity. If they do, it’s a passion project, and that mindset doesn’t fit with what we teach. The vast majority of bloggers want to learn how to make money blogging as quickly as possible.

They give plenty of thought on how to start a blog, building an impactful content strategy, and promoting content through a strong content marketing strategy.

One of the questions they’re most like to research is, therefore: How do I make money blogging? 

There’s plenty of conventional wisdom out there on monetizing a blog – some of it good, some not.

Conventional Wisdom on How to Make Money Blogging

The first thing you’ll read on blogs that cover how to make money blogging for beginners is you should add Google AdSense ads as quickly as possible to your site. 

You’ll make a little money from either CPM or CPC. Cost Per Mille or Cost Per Thousand (CPM) are ads that pay you a flat rate for every 1,000 impressions. 

You earn money from Cost Per Click (CPC) ads each time someone clicks on an ad unit.

Adding Google AdSense ads early in your blog’s life could allow you to make a few bucks as you grow. In theory, this is fine. In practice, however, AdSense can do more harm than good.

While AdSense’s technology has advanced dramatically over the years, their ads can still be out of context for your site. This lack of context fit is especially true if you’re just starting. 

If there isn’t enough data about your readers for Google to accurately profile them, the ads that display on your site might not make any sense.

Having non-contextual ads on your site is worse than not having any ads at all! It comes off as spammy and makes your site look unprofessional. 

Beyond the aesthetics, too many AdSense ads can increase page load times. Page load time is one of the most important factors as your site grows. Bogging down load times can be a significant drag on your SEO.

We’re not going to sit here and say you shouldn’t ever use ads to make money blogging. That would be an absurd position to take. 

There’s a time and place to use them, however, and that time is not as your site is just starting to grow.

So if AdSense isn’t a good place to start, you’re asking, what is?

Blogging Online for Money

So, let’s ignore conventional wisdom on blog monetization for a little while and consider an alternative game-plan (and yes, we’ll talk more about the role ads play a little later on. Don’t worry.)

Everyone starts their site with zero visitors. I know, shocking.

As your site starts to build domain authority, your organic traffic base grows.

As your organic traffic base grows, and you flesh out a content strategy, you earn even more authority. More authoritative sites develop an increasingly loyal fan base.

Loyal fans come back to interact with your content daily, and your traffic grows. As all these things start to come together, real money is available.

It’s a step-by-step process that takes some consistent and conscientious work and pays off in a big way.

The old argument goes that you need thousands of website visitors to monetize your blog. 

I’d argue that you only need one.

Yes, one visitor. 

No one said advertising has to be the only way you can make money blogging. 

It should be one of the last methods you consider.

Let’s take a look at an alternative process.

How to Make Money From a New Blog

When starting a new blog, five monetization methods should be at the front of your mind:

  1. Consulting Services
  2. Downloadable, Gated Content
  3. Affiliate Marketing
  4. Advertising
  5. Online Courses

First, let’s consider consulting services.

Consulting Services

Remember all the research you did on creating reader personas and establishing your audience’s potential to spend?

Here’s where it can pay off.

With this research, you identified your blog’s unique value proposition (UVP). The UVP is the knowledge you have communicated through cornerstone content and the occasional blog post (written by you or by your guest authors).

The core of this UVP is the primary subject your captive audience is looking to learn. Therefore, creating a one-on-one consulting service for clients who want individual attention to scale their efforts is a great way to make money blogging from your very first visitor onward.

In our current climate, most of these consultations would be online using a free video-conferencing service like Google Hangouts or Zoom.us

Both have fantastic functionality for one-on-one or small group meetings.

Landing that first consulting client is a great way to cover some of the initial operational costs for your blog, without bogging it down with advertising before there’s an audience to make adding ads worth the real estate they take up!

Downloadable Content

Another avenue to consider is the creation of long-form, downloadable content that can be made available for purchase on your blog. 

After a few months of driving some traffic, some ideas for this content should start to take shape. You’ll have a good feel for how readers react to your content and what they want most. 

Most importantly, you’ll understand what their primary pain point is, and how an ebook, whitepaper or data-driven long-form piece can ease that pain, and solve their problems.

Self-publishing these ebooks means you don’t have to answer to an editor which may hack apart your work.

I mean, sure, you want to maintain quality control and make sure you’re promoting accurate information. Doing so without an editor looking over your shoulder certainly makes this content creation process more comfortable.

Accordingly, once your traffic base is solid enough, it’s also possible to create lead magnets around similar content assets. 

Giving away a free piece of content that provides a reader with a quick, actionable win in return for an email address is a great way to build your list, and even further engage your readers through email marketing.

Affiliate Marketing

Affiliate programs are probably the most well-recognized method of monetizing a blog. To make money from affiliate marketing, you sign up with companies that offer affiliate commissions for each product purchased due to a link click on your website. 

The structure of these programs is vastly different. 

Some payout a percentage of all link clicks from your site to targeted products on a seller’s website- other programs only payout when the clicks from your site to the seller’s site result in a sale.

How to Start Affiliate Marketing

There are six steps in the affiliate marketing cycle that we’ll cover. 

From Step One to Step Six, the loop is closed between blogs that are publishing affiliate links, to the affiliate network, to the seller’s site, and the customer who purchases a product on the seller’s site when directed there from the links share on your blog.

Your Blog Shows an Affiliate Link

To kick things off, you write an article about a specific topic. 

Within that article, you highlight text that refers to a product the seller offers, and add a link to that text provided to you by your affiliate network. 

This link includes tracking information.

That tracking information allows you and your affiliate network to see when a customer clicks on your blog link and then purchases from the seller site to which you’re linking. 

A sale is registered when this happens, and you receive a cut of that sale as an affiliate. 

Your Reader Clicks on the Affiliate Link

When your reader clicks the link in your blog post, they visit the product page on the seller’s website.

Embedding Tracking Codes on the Reader’s Computer

At this point, a cookie or another tracking device is embedded on the reader’s computer by the affiliate network. 

This cookie tracks how the reader interacts with the seller’s website over a set period, and what actions they take on the seller’s product page where you direct them.

Your Reader Takes the Desired Action on the Partner’s Website

If the reader acts – buying a product, clicking on another link, or something else – on the seller’s website, you receive an affiliate commission for those actions from the affiliate network.

Affiliate Network Records the Transaction & Confirms the Sale

The affiliate network records the transaction your affiliate payment is based on, in their records. 

They then confirm the sale with the seller to ensure it is valid.

Money in the Bank!

Cha-ching! 

The affiliate network and seller have verified the transaction as legitimate, and you earn money. The loop starts again with the completion of this transaction.

Affiliate marketing can be very lucrative, but it takes some time to get it running like a machine. 

With some carefully crafted language and consistency, affiliate marketing can be a great way to make money blogging.

Advertising

Sure. 

Add some ads to your blog.

Advertising is so often the first thought when it comes to making money from blogging. 

When in reality, it should be one of the last things you consider.

Here are a few reasons why:

  1. Advertising networks can be notoriously fickle. Finding a network that provides ad units that are contextual to your niche, and not obtrusive to the reader’s experience with your blog can be very, very difficult. Not impossible, just tricky.
  2. Adding advertising to your site at the wrong time in its lifecycle can send the wrong message. Websites that run too much advertising too early can look spammy at best and clueless at worst. The moral of the story: Don’t even consider putting ads on your site until you have the traffic base to support them. In general, this is at least 5,000 unique visitors a month, and I would even say 10,000 unique visitors a month given previous experience.
  3. Poorly constructed ad units can deeply damage your blog’s page speed, which can hurt your positioning in search engines like Google and Bing.

Now, enough of that.

Ads can be a dependable way to make money blogging once the conditions above align. 

There are different ad networks worth considering at different points in your blog’s growth.

Advertising Network Options

As you’re building your blog, solidifying your content strategy, and content marketing strategy and starting to see some consistent traffic roll in, there are a few ad networks worth considering:

  1. InfoLinks
  2. PropellerAds
  3. Media.net

Each of these networks is small publisher friendly and can help you monetize your work a little as you continue to grow. They’re relatively easy to set up and have tracking systems in place which are intuitive and user-friendly.

As time goes on, you’ll move from these platforms to secured exchanges. Maybe even to establishing direct deals with private advertisers. These are more lucrative due to the protected and selective nature of the application process and technology involved. 

But that’s another topic for another day.

In short, run with some ads, but just make sure they are a natural fit for your traffic level, goals, and the experience you provide your most loyal readers.

Online Courses

Building courses around your expertise in your blog’s niche is a fantastic way to make money blogging. It’s also very time-consuming. But, as with anything good in life, it takes time to get a solid return.

Once your cornerstone topics are published, you’ve secured guest posts, and backlinks driven to those pieces with consistency with authority driving even more traffic, it’s time to take a look at building online courses.

Building these courses around your cornerstone topics with some additions is a great strategy.

The best thing about online courses is that they can always be updated and polished to be more impactful. 

You earn money from these courses when your readers visit platforms where the courses “live.” Then, you purchase and take the course from the course platform. 

The course platform keeps a percentage of that fee and pays a percentage to you as a course provider.

It’s a pretty sweet setup once you get it up and running with some sustained momentum.

There are several popular platforms, but these are some of our favorites:

  1. Thinkific
  2. Teachable
  3. Ruzuku
  4. Kajabi

Each of these platforms offers some unique features. 

The one thing they share in common is ease-of-use and all activity taking place within a single platform.

Whether the platform helps you with the active promotion of your courses is a significant differentiating factor. 

This promotional option often depends on the level of the service you purchase from the platform, but not always.

Making money blogging is a slow and deliberate process, but one that can pay off handsomely with some smart and calculated work. 

You’ll get there one day, don’t worry! 

Just focus on your process of building authority to drive traffic, and weave these elements in a little at a time.